CRM Loyalty Manager

At Sticks’n’Sushi, we believe loyalty is earned—not assumed. And in our case, it’s often rolled, skewered, and served with a smile. We’re looking for a CRM & Loyalty Manager who knows how to turn great dining into lasting devotion—and maybe a few sushi cravings along the way.

You’ll take the lead on shaping and running our Frequent Fisher loyalty programme—steering smarter segmentation, slicker lifecycle comms, and more meaningful guest moments across the UK, DK, and DE. You’ll bring rigour to the numbers, sparkle to the journeys, and fresh thinking to what “loyalty” really means.

From reward structures to email flows, app nudges to VIP surprises, you’ll help our guests feel seen, understood, and delighted—not just for spending more, but for coming back for that one irresistible thing they swore they wouldn’t order again (but did).

This isn’t just CRM. It’s guest obsession, codified—with a side of wasabi.

Your responsibilities

• Develop and manage the CRM strategy, including segmentation, journeys, and automation.
• Lead the design and execution of the Frequent Fisher loyalty program.
• Own the CRM platform and tools, managing set-up, integrations, and data health.
• Plan and deliver email and lifecycle campaigns, optimising for engagement and conversion.
• Brief the Regional Communications Managers to provide content, copy, and creative assets.
• Collaborate with Digital to ensure seamless integration across website, web shop, and app.

What we are looking for in our ideal candidate

• Proven CRM experience with automation tools (e.g., Bloomsreach, Klaviyo)
• Experience building customer journeys and lifecycle campaigns
• Strong data and segmentation understanding
• Loyalty program experience
• Fluency in English is mandatory, knowledge of other languages an advantage (Danish, German, or French in particular)

Not a criteria, but nice to have:

• SQL (Structured Communications Language) or data querying knowledge
• Hospitality or membership-based marketing experience

What you can expect in return

The role is based in our office in central Copenhagen, right next to our very first restaurant. You will work with your team here, but also have close colleagues based in London, so travelling is to be expected.

Some of the benefits we offer includes:

• Company pension scheme
• Health insurance
• 50% discount in all Sticks’n’Sushi restaurants in Copenhagen, UK and Berlin
• Discounts and perks via Visma Logbuy

About Sticks’n’Sushi

Since 1994 we have served high-quality, fresh, traditional sushi and grilled yakitori sticks, always striving to be the greatest hosts we can.

We hire new fishes with big smiles and small egos. We don’t waste our time on colleagues who aren’t team players.

People who take their work, but not themselves, too seriously are the ones everybody likes the most. Such attitudes never scared away a guest or annoyed a colleague - it’s an attitude we rate highly.

THAT’S US.

Learn more about Sticks'n'Sushi on our website: https://jobs.sticksnsushi.com/

JA TAK.